Destination Kerala is a global brand and regarded as one of the destinations with highest recall. Its culture and traditions, coupled with its varied demographics, have made Kerala one of the most popular tourist destinations in the world. National Geographic’s Traveler magazine names Kerala as one of the “ten paradises of the world and “50 must see destinations of a lifetime”. Travel and Leisure names Kerala as “One of the 100 great trips for the 21st century”. Kerala’s tropical backwaters, pristine beaches, lush tea gardens, wildlife sanctuaries, mountain ranges, green environment are the major attractions for visitors. Its unique cultural heritage and ancient historic, coupled with its varied demography, has made it one of the most popular tourist destinations across the Globe.